This is where everything starts, and our team members have the experience developing strategic plans that make sense — on both the corporate and agency side — and then applying their deep tactical expertise to successfully execute them.
Whether you’re a startup, mid-size or large company or organization — private or public — we can create or refine messaging that helps you rise above the clutter and noise. Messaging that helps your brand get the attention it deserves from media, investors, partners, customers, employees and other stakeholders.
So, you think your inbox is overrun with unwanted emails? Reporters, editors, bloggers and other key influencers are bombarded with emails from PR professionals, often without regard for their time or areas of interest. At Pulse8 PR, we’re adept at conceptualizing and packaging stories that cut through the email clutter, and that are tailored for individual reporters and editors and the topics and trends they cover.
As Benjamin Franklin was credited with saying, “by failing to prepare, you are preparing to fail.” This is true in all aspects of life and business, and no company spokesperson should step in front of a reporter, microphone or camera without first learning and practicing the proper interview techniques and how to stay on message and bring your story to life. Many of our team members are current or former reporters and editors themselves, and excel at media training.
With cyber threats growing and new reputation risks and threats emerging all the time, it’s critical that your organization has a coordinated crisis and issues management response team and protocols and processes in place to maintain the brand image your organization has worked so hard to achieve. We’ve helped brands large and small address and recover from crises that were poised to threaten their survival and we can help you, too.
Industry Analyst Relations
Don’t be left out. Gartner, Forrester and other industry analyst firms frequently influence customer decisions. Pulse8 PR can help you expand your existing analyst relations program or design and prepare you to start a new one.
Whether it’s a press release, case study, whitepaper, blog, contributed article or web and other digital copy, we have talented and experienced writers with the industry knowledge to produce dazzling content that helps you stand out from your competitors and get noticed.
Social media is an important part of any PR strategy or campaign, and we can help you develop and build your social media presence on LinkedIn, Twitter, Facebook, Instagram and other social media channels with fresh, interesting content that will lead to more people liking and following your company.
Our team members are adept at event management and can help you monetize your investment at conferences and trade shows by maximizing your visibility, helping you attain speaking opportunities, and scheduling meetings with influential reporters and analysts.
Brand and Visual Identity
In partnership with Carol Banks Design, Pulse8 PR can ensure your brand and visual identity are carefully crafted to further establish consistent clarity and competitive differentiation about who you are, what you do, and how you do it. Together, we can create unique and memorable brand identity packages, from logo design through brand guidelines and marketing materials.